Black Friday & Cyber Monday

overview

In November of 2016, I was chosen as one of two designers to assist in the production of graphics for the Black Friday and Cyber Monday campaigns. We were tasked with producing around 250 designs for digital, out-of-home and print for the US and Canada. Our production time had a hard deadline of 3 weeks.

PROCESS

We began by meeting with the art director to view all of the design elements and logos we would be using. We divided up the work load and began making a round of 'masters' or initial proofs for the art director to view and approve before producing the rest of the graphics. Each design was required to follow the correct campaign style guide, to include either the amazon and/or campaign logo, as well as to feature additional 2D and 3D design elements.

result

Throughout the project, I was able to own the design and production of over 150 of the total graphics requested. We were able to deliver the graphics a day before the deadline and due to this efficiency we were also under budget. All of the graphics that were printed and went live online, did so without error.